China Top Sports Shoe Brand

I search the web for more information on the top china sports shoe brand. The information is fragmented and there is no single reliable source.

Here is the list of top 10 brands (source):
1. Nike
2. Adidas
3. Converse
4. Reebok
5. Li-ning 李宁
6.Peak 匹克
7. 361 degree 361度
8. Anta 安踏
9. Jordan 乔丹
10. Xtep 特步

Depends on the website and time, some mentioned erke, some do not. Although hongxing compete in the same segment as Li-ning and Anta, but for the brand value, it still lack behind. However, some mentioned that erke is catching up fast. We shall see whether China Hongxing would catch up in the next few years. Generally, it is cited that they are expert in tennis shoe.

Following the successful listing of Li-ning, China Hongxing and Anta. More china shoe maker is seek to list to expand and compete in the domestic market. That's the reason we are seeing China Sports and now the China Eratat. The traditional strategy of Chinese sport brand is to engage brand ambassador to promote the brand. This might bring fast result, but for a brand to be long lasting, the core brand value and quality must remain consistent.

Yeli (野力) seems to be a new brand created to capture the fashion+sports market. It is not an established brand yet. Eratat (鳄莱特) has a longer history, but remain as localised brand in certain cities only.